Supplementary Materials for the paper:

Silas, S., Baker, D., & Müllensiefen, D. (2024). Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding. Journal of Advertising Research.

 

Implicit testing flowchart for sonic branding managers

 

Additional figures for Experiment 2, corresponding to those from Experiment 1

 

G-Theory analysis for faces and abstract images together

 

Variance Explained by Logo, Image, and Residual.

 

 

Average Random Effects of Images

 

 

d and g Scores across Number of Items

 

 

D-Study Variance Partition, faceted by Number of Items

 

 

G-Theory analysis for face images alone

 

Variance Explained by Logo, Face Images, and Residual.

 

 

Average Random Effects of Face Images

 

 

d and g Scores across Number of Items for Face Images

 

 

D-Study Variance Partition, faceted by Number of Items for Face Images

 

 

G-Theory analysis for abstract shape images alone

 

Average Random Effects of Abstract Shape Images

 

 

d and g Scores across Number of Items for Abstract Shape Images

 

 

D-Study Variance Partition, faceted by Number of Items for Abstract Shape Images

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